The Digital Marketing Live Course is an immersive and comprehensive program designed to equip participants with the knowledge and skills necessary to excel in the dynamic and ever-evolving field of digital marketing.
The Digital Marketing Live Course is an immersive and comprehensive program designed to equip participants with the knowledge and skills necessary to excel in the dynamic and ever-evolving field of digital marketing. This course is tailored for individuals seeking to gain a competitive edge in the digital realm and capitalize on the immense opportunities presented by the online landscape.
Throughout the course, participants will delve into various aspects of digital marketing, exploring essential concepts, strategies, and tools used to effectively promote products, services, and brands in the digital sphere. The program emphasizes practical learning and hands-on experience, enabling participants to apply their knowledge to real-world scenarios.
Introduction to Digital Marketing: Participants will gain a solid foundation in digital marketing, understanding its significance, and exploring its various components, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more.
Developing a Digital Marketing Strategy: Participants will learn how to formulate a comprehensive digital marketing strategy aligned with organizational goals. This includes conducting market research, identifying target audiences, setting objectives, selecting appropriate channels, and measuring campaign effectiveness.
Search Engine Optimization (SEO): Participants will explore the principles and techniques behind optimizing websites to improve their search engine rankings. They will learn how to conduct keyword research, optimize website content, build backlinks, and monitor website performance using analytics tools.
Social Media Marketing: Participants will discover how to leverage social media platforms to reach and engage with target audiences effectively. They will learn best practices for creating compelling social media content, running successful advertising campaigns, building brand communities, and analyzing social media metrics.
Content Marketing: Participants will understand the power of content in digital marketing and learn how to create and distribute valuable and relevant content to attract and retain customers. They will explore content creation strategies, content distribution channels, and content marketing analytics.
Email Marketing: Participants will explore the art of crafting effective email marketing campaigns to nurture leads and build customer relationships. They will learn how to create engaging email content, optimize email deliverability, segment audiences, and measure email campaign performance.
Pay-Per-Click (PPC) Advertising: Participants will gain insights into running successful PPC campaigns on platforms such as Google Ads and Facebook Ads. They will learn how to set up and optimize campaigns, conduct keyword research, write compelling ad copy, and track campaign performance.
Analytics and Performance Tracking: Participants will discover how to use various analytics tools to monitor and evaluate the performance of digital marketing campaigns. They will learn how to interpret data, make data-driven decisions, and continuously optimize their marketing strategies.
Emerging Trends and Future of Digital Marketing: Participants will stay ahead of the curve by exploring the latest trends, technologies, and innovations shaping the future of digital marketing. They will learn how to adapt their strategies to leverage emerging opportunities in areas like artificial intelligence, voice search, mobile marketing, and more.
By the end of the Digital Marketing Live Course, participants will have acquired the necessary skills to develop and execute effective digital marketing campaigns, drive online visibility, increase brand awareness, attract and engage customers, and achieve measurable results in the digital landscape. Whether aspiring marketers or seasoned professionals, this course will empower participants to excel in the exciting world of digital marketing.
Welcome to my profile and the world of Digital Marketing which should be White HAT :) I have been roaming the Digital Marketing streets for close to a decade now and I can say:
If the Digital Marketing technique hasn’t worked for me, you will not hear a mention in my course. I have been through Google algorithms and I have helped rank thousands of keywords #1 on Google. Here’s a background:
After completing engineering in 2012, I arrived in Delhi with big dreams. I stumbled across multiple firms in hope to land a job but it was hard to figure out the ideal career. That’s why I worked FREE for a month with an SEO and digital marketing agency.
I learned the basics of SEO and worked as a digital marketing analyst before settling with SEO as my passion. I scaled the agency from a 4 member firm to a 4 storey firm with organic and paid marketing.
My core competence is building high traffic websites to keep the inbound marketing engine running.
Here’s a brief account of the results I have achieved:
Ranked over 10,000+ high purchase intent keywords on Google
Managed SEO efforts with diverse industries including B2B SaaS, Retail, Ecommerce, Matrimony, Finance, Real Estate, and Healthcare
Generated 10M+ traffic across different projects
Powered Guest blogging with 5000+ backlinks
Ranked high difficulty keywords across multiple countries and in multiple languages
Increase 500% + ROI through Google Ads and Facebook Ads
Still finding a reason to initiate a conversation? My competencies:
Targeted Traffic Generation
On-Page, Off-Page, and Technical SEO
Paid marketing including Google Ads(Search Ads, Display Ads, Shopping Ads, App Installation Ads and Youtube Ads), Facebook Ads and Instagram Ads.
I have been actively managing SEO, SEM and Social Media efforts with tools including Google Analytics, Google Search Console(Google Webmaster Tool), Google Tag Manager, Google Ads, Facebook Ad Manager and Ahrefs.
I have hands-on experience on SEO, Google Ads and Youtube SEO along with search, display, shopping and remarketing campaigns across channels including Facebook, Instagram, and Play Store.
I am on SkillsTech to share my Digital Marketing knowledge and bust myths surrounding SEO. I am all up for advising freshers and become their mentor for SEO and digital marketing, if required.
In my leisure time, I like going for bike rides, night-outs, and listening to music. If you want to start your career in SEO or Digital Marketing or looking for any kind of SEO advice,