Paid Marketing Course (Google & Facebook)

The introduction to paid Media Marketing course will help establish a solid foundation in different forms of paid advertising in the digital space. By the end of the course, you will be well-versed in creating Ads across Google, Facebook, You Tube and Instagram through hands on demos.

Advanced 11 Students enrolled
Created by Narendra Kumar Updated course English
What will i learn?
  • Creating an effective strategy using different paid media marketing channels
  • Choosing the right channel based on different situations
  • Advertising tips and techniques for different paid media channels
  • Budget allocation and optimization of ads

Curriculum for this course
15 Lessons 05:19:36 Hours
Google Ads Introduction
1 Lessons 00:18:01 Hours
  • Google Ads Introduction 00:18:01
Google Search Ads
3 Lessons 01:30:04 Hours
  • Search Ads Campian Set-up Basic 00:42:08
  • Google Ads Tool Understanding and Search Ad Campian Managment Part2 00:29:11
  • Keywords Per Click Cost Management & Campian Optimization 00:18:45
Google Ads Keyword Type
1 Lessons 00:24:24 Hours
  • Google Ads Keywords Type 00:24:24
Google Ads-Ad Extention
1 Lessons 00:11:14 Hours
  • Google Ads Adv Settings - Scheduling, Device Prefferences, Demographics and Location Settings 00:11:14
Google Ads Adv Settings-Scheduling,Device Preff etc
1 Lessons 00:21:18 Hours
  • Google Ads Conversion Setting and Reporting 00:21:18
Google Ads Conversion Setting and Reporting
1 Lessons 00:21:18 Hours
  • Google Ads Conversion Setting and Reporting 00:21:18
Introduction of Social Media Optimization and Marketing
1 Lessons 00:16:44 Hours
  • Introduction of Social Media Optimization and Marketing 00:16:44
Social Media Page and Profile Create and Manage - Part 1
1 Lessons 00:13:05 Hours
  • Social Media Page and Profile Create and Manage - Part 1 00:13:05
Social Media Page and Profile Create and Manage - Part 2
1 Lessons 00:02:58 Hours
  • Social Media Page and Profile Create and Manage - Part 2 00:02:58
Social Media Page and Profile Create and Manage - Part 3
1 Lessons 00:12:27 Hours
  • Social Media Page and Profile Create and Manage - Part 3 00:12:27
Social Media Organic, About Pages and Profiles Including Calendar Creation
1 Lessons 00:19:40 Hours
  • Social Media Organic, About Pages and Profiles Including Calendar Creation 00:19:40
Social Media Paid Ads, FB Ads Management
1 Lessons 00:26:17 Hours
  • Social Media Paid Ads, FB Ads Management 00:26:17
Requirements
  • working computer and a web browser connected to the internet
  • No Prior Knowledge of basic Required
  • No Need of any coding experience.
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Description

The introduction to paid Media Marketing course will help establish a solid foundation in different forms of paid advertising in the digital space. By the end of the course, you will be well-versed in creating Ads across Google, Facebook, You Tube and Instagram through hands on demos.

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Other related courses
12:17:46 Hours
Updated Sat, 10-Dec-2022
20 ₹11500
About the instructor
  • 46 Reviews
  • 2871 Students
  • 8 Courses
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Welcome to my profile and the world of Digital Marketing which should be White HAT :) I have been roaming the Digital Marketing streets for close to a decade now and I can say:

If the Digital Marketing technique hasn’t worked for me, you will not hear a mention in my course. I have been through Google algorithms and I have helped rank thousands of keywords #1 on Google. Here’s a background:

After completing engineering in 2012, I arrived in Delhi with big dreams. I stumbled across multiple firms in hope to land a job but it was hard to figure out the ideal career. That’s why I worked FREE for a month with an SEO and digital marketing agency.

I learned the basics of SEO and worked as a digital marketing analyst before settling with SEO as my passion. I scaled the agency from a 4 member firm to a 4 storey firm with organic and paid marketing.

My core competence is building high traffic websites to keep the inbound marketing engine running.

Here’s a brief account of the results I have achieved:

Ranked over 10,000+ high purchase intent keywords on Google
Managed SEO efforts with diverse industries including B2B SaaS, Retail, Ecommerce, Matrimony, Finance, Real Estate, and Healthcare
Generated 10M+ traffic across different projects
Powered Guest blogging with 5000+ backlinks
Ranked high difficulty keywords across multiple countries and in multiple languages

Increase 500% + ROI through Google Ads and Facebook Ads

Still finding a reason to initiate a conversation? My competencies:

Website Analysis
Keyword Research
Targeted Traffic Generation
Competitor Analysis
On-Page, Off-Page, and Technical SEO
Paid marketing including Google Ads(Search Ads, Display Ads, Shopping Ads, App Installation Ads and Youtube Ads), Facebook Ads and Instagram Ads.

I have been actively managing SEO, SEM and Social Media efforts with tools including Google Analytics, Google Search Console(Google Webmaster Tool), Google Tag Manager, Google Ads, Facebook Ad Manager and Ahrefs.

I have hands-on experience on SEO, Google Ads and Youtube SEO along with search, display, shopping and remarketing campaigns across channels including Facebook, Instagram, and Play Store.

I am on SkillsTech to share my Digital Marketing knowledge and bust myths surrounding SEO. I am all up for advising freshers and become their mentor for SEO and digital marketing, if required.

In my leisure time, I like going for bike rides, night-outs, and listening to music. If you want to start your career in SEO or Digital Marketing or looking for any kind of SEO advice, 


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Includes:
  • 05:19:36 Hours On demand videos
  • 15 Lessons
  • Access on mobile and tv
  • Full lifetime access
  • Live sessions with instructor
  • Completion certificate
  • Practice sessions
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