Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Advanced 21 Students enrolled
Created by Narendra Kumar Updated course English
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What will i learn?
  • About Digital Marketing Overview
  • Complete Search Engine Optimization Strategy
  • Complete Social Media Optimization Stragegy
  • Paid Marketing for Google and Social Media Strategy

Curriculum for this course
36 Lessons 12:17:46 Hours
Introduction of SEO
1 Lessons 00:32:24 Hours
  • Introduction of SEO 00:32:24
SEO Steps
1 Lessons 00:08:55 Hours
  • SEO Steps 00:08:55
SEO Website Audit
1 Lessons 00:51:14 Hours
  • SEO Website Audit 00:51:14
Keyword Research
1 Lessons 00:28:42 Hours
  • Keyword Research 00:28:42
On Page Optimization
12 Lessons 03:18:00 Hours
  • On-Page Optimization Steps 00:13:48
  • On-Page Optimization Steps 00:13:48
  • SEO Title and Meta Description Creation and Implementation 00:32:51
  • SEO Meta Tags 00:13:38
  • Canonical Tag and its Implementation 00:10:08
  • Heading Tags and H1 Tag Implementation 00:09:36
  • Image Optimization 00:17:14
  • Interlinking 00:11:30
  • Content Optimization 00:28:42
  • Robots.txt File Implementation and Creation 00:12:50
  • Sitemap.xml Creation and Implementation 00:16:04
  • Google Analytics and Webmaster Integration 00:17:51
Off Page Optimization
4 Lessons 01:26:08 Hours
  • Off-Page Optimization Introduction 00:10:37
  • Off-Page Optimization Part 2 00:18:12
  • Off-Page Optimization Part 3 00:32:18
  • Off-Page Optimization Part 4 - Website Quality 00:25:01
SEO Competior Analysis
1 Lessons 00:20:14 Hours
  • SEO Competitor Analysis 00:20:14
SEO Reporting
1 Lessons 00:13:51 Hours
  • SEO Reporting 00:13:51
Google Ads Introduction
1 Lessons 00:18:01 Hours
  • Google Ads Introduction 00:18:01
Google Search Ads
3 Lessons 01:30:04 Hours
  • Search Ads Campian Set-up Basic 00:42:08
  • Google Ads Tool Understanding and Search Ad Campian Managment Part2 00:29:11
  • Keywords Per Click Cost Management & Campian Optimization 00:18:45
Google Ads Keyword Type
1 Lessons 00:24:24 Hours
  • Google Ads Keywords Type 00:24:24
Google Ads-Ad Extention
1 Lessons 00:42:06 Hours
  • Google Ads - Ad Extention 00:42:06
Google Ads Adv Settings-Scheduling,Device Preff etc
1 Lessons 00:11:14 Hours
  • Google Ads Adv Settings - Scheduling, Device Prefferences, Demographics and Location Settings 00:11:14
Google Ads Conversion Setting and Reporting
1 Lessons 00:21:18 Hours
  • Google Ads Conversion Setting and Reporting 00:21:18
Introduction of Social Media Optimization and Marketing
1 Lessons 00:16:44 Hours
  • Introduction of Social Media Optimization and Marketing 00:16:44
Social Media Page and Profile Create and Manage - Part 1
1 Lessons 00:13:05 Hours
  • Social Media Page and Profile Create and Manage - Part 1 00:13:05
Social Media Page and Profile Create and Manage - Part 2
1 Lessons 00:02:58 Hours
  • Social Media Page and Profile Create and Manage - Part 2 00:02:58
Social Media Page and Profile Create and Manage - Part 3
1 Lessons 00:12:27 Hours
  • Social Media Page and Profile Create and Manage - Part 3 00:12:27
Social Media Organic, About Pages and Profiles Including Calendar Creation
1 Lessons 00:19:40 Hours
  • Social Media Organic, About Pages and Profiles Including Calendar Creation 00:19:40
Social Media Paid Ads, FB Ads Management
1 Lessons 00:26:17 Hours
  • Social Media Paid Ads, FB Ads Management 00:26:17
Requirements
  • working computer and a web browser connected to the internet
  • No Prior Knowledge of SEO Required
  • No Need of any coding experience.
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Description

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

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About the instructor
  • 67 Reviews
  • 4038 Students
  • 9 Courses
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Welcome to my profile and the world of Digital Marketing which should be White HAT :) I have been roaming the Digital Marketing streets for close to a decade now and I can say:

If the Digital Marketing technique hasn’t worked for me, you will not hear a mention in my course. I have been through Google algorithms and I have helped rank thousands of keywords #1 on Google. Here’s a background:

After completing engineering in 2012, I arrived in Delhi with big dreams. I stumbled across multiple firms in hope to land a job but it was hard to figure out the ideal career. That’s why I worked FREE for a month with an SEO and digital marketing agency.

I learned the basics of SEO and worked as a digital marketing analyst before settling with SEO as my passion. I scaled the agency from a 4 member firm to a 4 storey firm with organic and paid marketing.

My core competence is building high traffic websites to keep the inbound marketing engine running.

Here’s a brief account of the results I have achieved:

Ranked over 10,000+ high purchase intent keywords on Google
Managed SEO efforts with diverse industries including B2B SaaS, Retail, Ecommerce, Matrimony, Finance, Real Estate, and Healthcare
Generated 10M+ traffic across different projects
Powered Guest blogging with 5000+ backlinks
Ranked high difficulty keywords across multiple countries and in multiple languages

Increase 500% + ROI through Google Ads and Facebook Ads

Still finding a reason to initiate a conversation? My competencies:

Website Analysis
Keyword Research
Targeted Traffic Generation
Competitor Analysis
On-Page, Off-Page, and Technical SEO
Paid marketing including Google Ads(Search Ads, Display Ads, Shopping Ads, App Installation Ads and Youtube Ads), Facebook Ads and Instagram Ads.

I have been actively managing SEO, SEM and Social Media efforts with tools including Google Analytics, Google Search Console(Google Webmaster Tool), Google Tag Manager, Google Ads, Facebook Ad Manager and Ahrefs.

I have hands-on experience on SEO, Google Ads and Youtube SEO along with search, display, shopping and remarketing campaigns across channels including Facebook, Instagram, and Play Store.

I am on SkillsTech to share my Digital Marketing knowledge and bust myths surrounding SEO. I am all up for advising freshers and become their mentor for SEO and digital marketing, if required.

In my leisure time, I like going for bike rides, night-outs, and listening to music. If you want to start your career in SEO or Digital Marketing or looking for any kind of SEO advice, 


Student feedback
5
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Reviews
  • Sat, 22-Apr-2023
    Venktesh Raju
    This course help me to grow in my career ! yours approach for teaching from basic to advance is great !Thanks
₹11500 ₹21000
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Includes:
  • 12:17:46 Hours On demand videos
  • 36 Lessons
  • Access on mobile and tv
  • Full lifetime access
  • Live sessions with instructor
  • Completion certificate
  • Practice sessions
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